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Graphic Design Basics (with Premium Web Site Printed Access Card), 6th Edition

Amy E. Arntson

  • Copyright 2012
  • {{checkPublicationMessage('Published', '2011-01-01T00:00:00+0000')}}
Starting At £47.50 See pricing and ISBN options
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Graphic Design Basics (with Premium Web Site Printed Access Card) 6th Edition by Amy E. Arntson
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Overview

GRAPHIC DESIGN BASICS combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations. Each chapter provides assignments with student sample solutions and critique sections to help students apply the concepts and assess their work. This market leader's interwoven combination of concept, history, and practice rarely found in other graphic design texts has been enriched by integrating material specific to digital design. The accompanying Premium Website offers students bonus images, interviews with artists featured in the text, additional projects, studio techniques and research links.

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Meet the Authors

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Amy E. Arntson

Amy E. Arntson is a Professor Emerita at the University of Wisconsin-Whitewater where she taught art, design, and computer graphics for over twenty years. Her artwork is exhibited nationally and internationally. She has given presentations in Europe, Scandinavia, Central and South America, China, and the United States on the nature of design and perception. Currently a full-time artist and author, Professor Arntson is also the author of DIGITAL DESIGN BASICS (Thomson Wadsworth, 2006).

What's New

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  • The text is extensively illustrated with full-color visuals from top-notch designers working in the field, and includes 50 new images. Illustrations include the finest in design history as well as contemporary design to help students understand and master design principles.
  • New material concerning the history of computer graphics is incorporated into Chapter 11. In this chapter Arntson highlights the different techniques, rules, formats and guidelines needed in print and Web production.
  • New Gallery Profile boxes introduce biographies of important people in the design field. Seven major designers are featured, including Paul Rand, Diane Fenster and Paula Scher.
  • New chapter-opening "Key Points" and "Terminology" features help focus students and prepare them for what they will learn in the chapter.
  • A student Premium Website provides additional material on digital design, as well as extra projects to help students apply the principles of design. Icons in the textbook direct students to the site where they can find supplementary images, interviews with artists whose works are featured in the text, a variety of studio techniques, and research links.
  • New Powerpoint lecture outlines available on the instructor site include a selection of images from the text.

Features

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  • A chapter dedicated to Web design (Chapter 11) covers basic information about the Web and how Web design and production differs from the print design process. Both traditional and digital production tips are included to give students a comprehensive understanding of the principles.
  • Chapter 3 provides an example of an integrated campaign, including both print and electronic media. This demonstrates to students how a concept can be used throughout several types of media.
  • Chapters 1 and 5 highlight the developmental stages of a logo and an illustration for a children's book; several of these stages are shown on the book's premium website.
  • Discussions of both traditional and electronic color teach students the principles of traditional color mixing to provide a better understanding of applications to computer imaging (Chapter 8).

Table of Contents

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1. Applying the Art of Design.
2. Graphic Design History.
3. Perception.
4. Toward a Dynamic Balance.
5. Good Gestalt.
6. Using Visual Language.
7. Layout Dynamics.
8. The Dynamics of Color.
9. Illustration and Photography in Design.
10. What is Advertising Design?
11. Production for Print and Online.

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Traditional eBook and Print Options

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  • ISBN-10: 0495912077
  • ISBN-13: 9780495912071
  • RETAIL £0.00

  • ISBN-10: 0534641016
  • ISBN-13: 9780534641016
  • RETAIL £0.00

  • ISBN-10: 1133376002
  • ISBN-13: 9781133376002
  • RETAIL £47.50
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Supplements

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Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

ArtBasics: An Illustrated Glossary and Timeline

ISBN: 9780534641016
A brief introduction to the basic terms, styles, and time periods, ARTBASICS is a handy reference for any beginning art student. Presented with full-color fine art images and high quality line art depicting the styles and techniques discussed, it is useful for art history, art appreciation, humanities, and design courses. A four-color world map and fold-out timeline are also included. This handy supplement can be sold separately or bundled FREE with any new Wadsworth Cengage Learning Art/Humanities textbook.

FOR STUDENTS

ArtBasics: An Illustrated Glossary and Timeline

ISBN: 9780534641016
A brief introduction to the basic terms, styles, and time periods, ARTBASICS is a handy reference for any beginning art student. Presented with full-color fine art images and high quality line art depicting the styles and techniques discussed, it is useful for art history, art appreciation, humanities, and design courses. A four-color world map and fold-out timeline are also included. This handy supplement can be sold separately or bundled FREE with any new Wadsworth Cengage Learning Art/Humanities textbook.