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Essentials of Business Communication, 11th Edition

Mary Ellen Guffey, Dana Loewy

  • Copyright 2019
  • {{checkPublicationMessage('Published', '2018-01-24T00:00:00+0000')}}
Starting At £61.99 See pricing and ISBN options
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Essentials of Business Communication 11th Edition by Mary Ellen Guffey/Dana Loewy
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Overview

Ensure your students are job-ready with the number one choice in the field -- Guffey/Lowey's ESSENTIALS OF BUSINESS COMMUNICATION, 11E. In a time when writing and communication skills rank high on recruiters’ wish lists, this tried-and-true text helps students develop job-readiness for the 21st century. ESSENTIALS highlights best practices and strategies backed by leading-edge research to help students strengthen professionalism, expert writing techniques, workplace digital savvy and résumé-building skills. Students learn how writing is central to business success, regardless of the communication channel. ESSENTIALS discusses best practices for social media and mobile technology while equipping students with skills using grammar exercises, documents for editing and grammar practice no longer found in competitors. Unparalleled author-generated ancillaries support this leading approach.

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Meet the Authors

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Mary Ellen Guffey

As a dedicated professional, Mary Ellen Guffey has taught business communication and business English topics for more than 40 years. She received a bachelor’s degree, summa cum laude, from Bowling Green State University, a master’s degree from the University of Illinois and a doctorate in business and economic education from the University of California, Los Angeles (UCLA). She has taught at the University of Illinois, Santa Monica College and Los Angeles Pierce College. Now recognized as the world’s leading business communication textbook author, Dr. Guffey is the founding author of three award-winning textbooks: BUSINESS COMMUNICATION: PROCESS AND PRODUCT, ESSENTIALS OF BUSINESS COMMUNICATION and BUSINESS ENGLISH. Each rigorously updated book continues to lead its market and, together, these books have helped hundreds of thousands of students around the world develop language skills. Dr. Guffey serves on the review boards of Business and Professional Communication Quarterly and the International Journal of Business Communication, publications of the Association for Business Communication. She participates in national meetings, sponsors business communication awards and is committed to promoting excellence in business communication pedagogy and the development of student writing as well as speaking skills.

Dana Loewy

Dana Loewy taught business communication at California State University, Fullerton for two decades, introducing undergraduates to business writing and honing the skills of graduate students in managerial communication. Concurrently, she taught various German courses and was a regular guest lecturer at Fachhochschule Nürtingen, Germany. Loewy is also a business etiquette consultant certified by The Protocol School of Washington who occasionally advises businesses and nonprofit organizations in the United States and several European Union countries on strategic communication. She holds a master’s degree from Bonn University, Germany, and earned a doctorate in English from the University of Southern California. Fluent in German and Czech, her two native languages, Dr. Loewy has published various poetry and prose translations, most notably THE EARLY POETRY OF JAROSLAV SEIFERT and ON THE WAVES OF TSF. Before co-authoring books with Dr. Guffey, Dr. Loewy worked as a professional translator for 25 years, during which she produced subtitles for thousands of major feature films and videos. Active in the Association for Business Communication, Dr. Loewy focuses on creating effective teaching and learning materials for undergraduate and graduate business communication students.

What's New

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  • STUDENTS LEARN TO APPLY UNIQUE, STRATEGIC, UPDATED WRITING PLANS WITH CONFIDENCE. Original business message writing plans, created by leading author Mary Ellen Guffey and expanded in this edition, provide efficient step-by-step instructions that enable learners to overcome fear and start writing quickly and confidently. This edition now offers ten sets of writing plans that address a variety of business situations. This signature learning tool is especially important for novice writers who lack business experience and composition training.
  • REVISED CHAPTER 13 HELPS STUDENTS FIND A JOB IN TODAY’S CHALLENGING JOB MARKET. Students examine the latest technologies and practices affecting today's job search, résumés, and cover letters. Timely revisions prepare students for a labor market that is more competitive, more social, more mobile, and more technology-dependent than ever before. Students learn how to network, employ current technologies, build their own brand, and prepare an effective LinkedIn profile. Annotated models guide them in creating résumés that appeal to both applicant tracking systems and human readers.
  • NEW AND PROVEN LEARNING FEATURES EMPHASIZE GRAMMAR AND WRITING FUNDAMENTALS. This edition's learning features help students review and rebuild vital basic grammar skills. In every chapter completely new Grammar/Mechanics Checkups systematically review the fundamentals and are keyed to the authoritative, streamlined Grammar/Mechanics Handbook. Editing Challenges and new Radical Rewrite exercises also provide opportunities for students to sharpen their grammar, punctuation, spelling, capitalization, and writing skills as they edit typical business documents.
  • THE LATEST CONTENT CLEARLY GUIDES STUDENTS IN TODAY'S WORKPLACE BEST PRACTICES. Most students arrive in the classroom with some work experience and technology skills, but many are unaware of what businesses expect of them when they use digital tools. This edition's comprehensive guidance directs students in the professional use of e-mail, texting, instant messaging, blogging, and social media. Students master best practices as insights clearly demonstrate how to avoid damaging their careers or hurting their employers’ reputation with careless online behavior.
  • STUDENTS PERFECT PROFESSIONALISM AS THEY STRENGTHEN TRAITS MOST VALUED IN BUSINESS TODAY WITH NEW EXERCISES AND EXHIBITS. This edition clearly demonstrates the power of positive workplace behavior and the importance of professionalism. Today's businesses pursue workers who exhibit strong communication skills and project positive attitudes -- team members who know how to work together to deliver positive results that boost profits and bolster the company’s image. Students discover how to perfect these highly desirable soft skills valued in today’s competitive, mobile, and social workplace.

Features

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  • STUDENTS DEVELOP THE EXPERT WRITING TECHNIQUES NEEDED IN TODAY'S DIGITAL WORKPLACE. Abundant before-and-after documents with descriptive callouts throughout this edition create a clear road map to guide students in perfecting the writing process. These documents demonstrate how to apply expert writing techniques while highlighting the critical significance of the revision process.
  • STUDENTS DEVELOP EFFECTIVE DIGITAL SKILLS. Regardless of the communication channel, writing proficiency is a must in a workplace dominated by mobile technology and social media. Technology and writing skills go hand in hand in today's professional environment of success. How-to instructions and best practices for today’s digital workplace in this edition emphasize both good writing and professionalism, because communicators and their skills are always under scrutiny. Students learn that credibility takes significant time to build but is easy to lose in an instant.
  • WRITE EXPERIENCE LETS STUDENTS IMPROVE WRITING AND CRITICAL THINKING SKILLS. Cengage Learning's Write Experience gives your students the opportunity to improve writing and critical thinking skills without adding to your workload as the instructor. Write Experience utilizes artificial intelligence to not only score student writing instantly and accurately, but also provide students with detailed revision goals and feedback on their writing to help them improve.
  • USEFUL GRAMMAR/MECHANICS HANDBOOK PROVIDES QUICK REVIEW OF BASIC GRAMMAR AND MECHANICS. This brief Grammar/Mechanics Handbook at the end of the book offers a rapid, systematic review of the basics students need to succeed on the job. A Grammar/Mechanics Diagnostics quiz, Grammar/Mechanics Profile and a concise review of the basic principles of grammar, punctuation, capitalization, and number style all help students prepare for business writing, regardless of the communication channel.
  • OFFICE INSIDERS DEMONSTRATE HOW COMMUNICATION SKILLS CAN LEAD TO JOB SUCCESS. Office Insiders provide behind-the-scenes insights that accentuate the importance of communication skills and demonstrate how excellent skills translate into career success.

Table of Contents

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Part 1: BUSINESS COMMUNICATION IN THE DIGITAL AGE.
1. Succeeding in the Social and Mobile Workplace.
Part 2: THE WRITING PROCESS IN THE INFORMATION AGE.
2. Planning Business Messages.
3. Organizing and Drafting Business Messages.
4. Revising Business Messages.
Part 3: CONTEMPORARY WORKPLACE COMMUNICATION.
5. Short Workplace Messages and Digital Media.
6. Positive and Neutral Messages.
7. Negative Messages.
8. Persuasive Messages.
Part 4: BUSINESS REPORTS AND PROPOSALS -- BEST PRACTICES.
9. Informal Reports.
10. Proposals and Formal Reports.
Part 5: PROFESSIONALISM, TEAMWORK, MEETINGS, AND SPEAKING SKILLS.
11. Professionalism at Work: Business Etiquette, Ethics, Teamwork, and Meetings.
12. Business Presentations.
Part 6: EMPLOYMENT COMMUNICATION TODAY.
13. The Job Search, Résumés, and Cover Messages.
14. Interviewing and Following Up.
Appendix A: Message Formats.
Appendix B: Documentation Formats.
Appendix C: Correction Symbols and Proofreading Marks.
Appendix D: Grammar/Mechanics Handbook [Including Confusing Words and 160 Frequently Misspelled Words].
Glossary (Available only within MindTap).
Index.

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  • ISBN-10: 1337678740
  • ISBN-13: 9781337678742
  • RETAIL £0.00

  • ISBN-10: 1305499867
  • ISBN-13: 9781305499867
  • RETAIL £0.00

  • ISBN-10: 1305586964
  • ISBN-13: 9781305586963
  • RETAIL £61.99

  • ISBN-10: 0357685601
  • ISBN-13: 9780357685600
  • RETAIL £63.99

  • ISBN-10: 1337386499
  • ISBN-13: 9781337386494
  • RETAIL £219.00
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Supplements

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Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR STUDENTS

Business English

ISBN: 9781305499867
Help students refresh and strengthen their language skills with the proven grammar instruction and extensive in-text and online resources found in BUSINESS ENGLISH, 12E by Mary Ellen Guffey and Carolyn Seefer. The market leader in grammar and mechanics since its first publication, BUSINESS ENGLISH uses a three-level approach to divide topics into manageable units and give you ultimate flexibility in your course. Now updated with contemporary examples of language use, this latest edition offers even more digital resources to ensure that students master key skills. Students complete Reinforcement Exercises where they receive the authors’ feedback for every response. Packed with insights from more than 60 years of combined classroom experience, BUSINESS ENGLISH provides unparalleled support with a Instructor’s Edition loaded with answers and ideas, as well as extensive PowerPoint® slides ideal for both traditional and online environments, easy to organize, and valuable for students.

HOW 14: A Handbook for Office Professionals, Spiral bound Version

ISBN: 9781305586963
Teach current and future professionals the business communication skills they need for success with HOW 14: A HANDBOOK FOR OFFICE PROFESSIONALS. Since 1975, HOW and its subsequent editions have been recognized as the leading reference source for business writers, office personnel, and students. Each new edition addresses the most recent changes in today’s language and the latest developments in the business environment. This easy-to-understand reference manual is invaluable for any professional in organizational operations. HOW 14 offers detailed and precise direction for writing, formatting, and transmitting effective communications as well as effectively utilizing social media. Unlike other reference books, HOW 14 is specifically designed to serve as a convenient resource and learning guide for writing style, grammar, mechanics, and modern technologies in today’s business or office environment. This book is ideal as a stand-alone reference or as a supplement in your course.