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Essential Graphic Design Solutions, 5th Edition

Robin Landa

  • Copyright 2014
  • {{checkPublicationMessage('Published', '2013-01-01T00:00:00+0000')}}
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Essential Graphic Design Solutions 5th Edition by Robin Landa
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Overview

ESSENTIAL GRAPHIC DESIGN SOLUTIONS features PART 1: FUNDAMENTALS OF GRAPHIC DESIGN, of the bestseller, GRAPHIC DESIGN SOLUTIONS, to provide a focused study of design basics. Covering print and screen media, this book examines conceiving, visualizing and composing solutions to design problems with a comprehensive examination of typography; a broader investigation of creativity and concept generation; visualization and color; an updated timeline; an online chapter about building a Portfolio and the job search; and more. Providing excellent illustrations of historical, modern and contemporary design, this book is a great resource. Now available to accompany this edition, CourseMate with eBook brings concepts to life with projects, videos of designers in the field, and portfolio-building tools.

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Meet the Authors

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Robin Landa

Robin Landa is a Distinguished Professor in the Michael Graves College, Kean University. She has written over twenty books about graphic design, advertising design, branding, creativity, and drawing -- including Graphic Design Solutions, 6th Edition, Advertising By Design, 3rd Edition, and Nimble: Thinking Creatively In The Digital Age, which received an outstanding review in Communication Arts. She has won numerous awards for her design, writing, and research, including awards from the National Society of Arts and Letters and the National League of Pen Women. She received the 2015 Human Rights Educator award, 2013 Kean Teacher of the Year, and the Carnegie Foundation lists her among the great teachers of our time. Robin was the sole judge of the 2014 HOW Logo Competition and is a favorite speaker at the HOW Design conferences.Crack The Spine published Robin’s short story, “Bottled Up.” Recently, Robin presented on the subject of personal branding at Columbia University and HOW Design magazine has published many of her articles. She is a Chair on the governance board of Design Incubation, a design research and practice organization. Visit her online at www.robinlandabooks.com .

What's New

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  • ESSENTIAL GRAPHIC DESIGN SOLUTIONS has been condensed into a briefer format featuring just PART 1: THE FUNDAMENTALS OF GRAPHIC DESIGN, from GRAPHIC DESIGN SOLUTIONS, Fifth Edition.
  • Many new illustrations and diagrams providing a visual resource of outstanding historical, modern, and contemporary design.
  • All chapters have been updated to reflect screen media, including mobile, tablet, desktop, public screens, and screen installations.
  • New interviews, showcases, and case studies: The most highly regarded design professionals today provide insights, commentary, advice, and examples in high-interest boxes including graphic artists Laura Alejo, Jennifer Sterling, Tangent Graphics, Heads of State, The Barbarian Group, and many more.
  • An up-to-date look at the profession (Chapter 1) and a more in-depth, updated look at the Graphic Design Process (Chapter 4).
  • Increased coverage on creativity and concept generation (Chapter 5) to improve conceptual and creative thinking; new content on the basics of designing icons, and designing with color (Chapter 6); as well as more on composition (Chapter 7) to offer a wide range of theories and points of view.

Features

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  • Many new illustrative examples show the most effective and creative work in graphic design.
  • Exercises and projects appear at the end of the chapter and online.
  • Chapter 16 from GRAPHIC DESIGN SOLUTIONS, Fifth Edition, is available online, providing students the tools for putting together a portfolio and tips on how to get a job in design.
  • Interactive eBook includes access to the expanded CourseMate student website including chapter-based exercises and projects, topics related to building a portfolio, the interview and career search process, and an innovative video series, Designers Speak, offering video interviews with working designers about how they entered the field of design.
  • Art Studio, an easy-to-use online tool that enables you to efficiently critique students' submissions and grade and track assignments online without the hassle of emailing, receiving, and managing large files. It's also a great way for students to interactively comment on the work of their peers.

Table of Contents

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Introduction.
Historical Timeline.
1. Introduction: The Graphic Design Profession.
2. Graphic Design: The Basics.
3. Typography.
4. The Graphic Design Process.
5. Creativity & Concept Generation.
6. Visualization and Color.
7. Composition.
8. Proportional Systems and The Grid.
16. The Portfolio and Job Search (available online only)

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Traditional eBook and Print Options

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  • ISBN-10: 1285085221
  • ISBN-13: 9781285085227
  • RETAIL £0.00

  • ISBN-10: 113394552X
  • ISBN-13: 9781133945529
  • RETAIL £0.00
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Supplements

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Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR STUDENTS

Graphic Design Solutions

ISBN: 9781133945529
Graphic Design Solutions is the most comprehensive, how-to reference on graphic design and typography. Covering print and interactive media, this book examines conceiving, visualizing and composing solutions to design problems, such as branding, logos, web design, posters, book covers, advertising, and more. Excellent illustrations of historical, modern and contemporary design are integrated throughout. The Fifth Edition includes expanded and updated coverage of screen media, including mobile, tablet, desktop web, and motion as well as new interviews, showcases, and case studies; new diagrams and illustrations; a broader investigation of creativity and concept generation; visualization and color; and an updated timeline. Accompanying this edition, CourseMate with eBook brings concepts to life with projects, videos of designers in the field, and portfolio-building tools. Additional online-only chapters—Chapters 14 through 16--are available in PDF format on the student and instructor resource sites for this title, accessed via CengageBrain.com; search for this book, then click on the “Free Materials” tab.