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Business Communication, 3rd Edition

Thomas Means

  • Copyright 2019
  • {{checkPublicationMessage('Published', '2018-03-23T00:00:00+0000')}}
Starting At £31.99 See pricing and ISBN options
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Students: Buy now
Business Communication 3rd Edition by Thomas Means
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Overview

Delivering the communication tools needed for success in today's workplace, Means' BUSINESS COMMUNICATION, 3rd edition, helps your students sharpen their writing, listening, speaking, computing and research skills while using the latest technology tools. Students master the basics of workplace communication with proven instructional techniques, time-tested learning approaches and complete teacher support. An engaging contemporary design includes clear, easy-to-follow instructions. A new Writing Styles feature helps students build powerful writing skills and effectively maintain reader interest. Ethics and cross-cultural issues are integrated throughout. Equipping students with effective communication skills across all media, the text also offers the most current coverage available on smart phones, the Cloud, document sharing, VOIPs, webinars, enhanced security measures and more.

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Meet the Authors

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Thomas Means

Tom Means is an experienced communication professor who has authored several communication titles for South-Western/Cengage. He is retired from Louisiana Tech University, Ruston.

What's New

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  • An all-new Writing Styles feature helps students build powerful writing skills and effectively maintain reader interest by using action verbs, eliminating vague language and following other proven writing tips.
  • Expanded coverage in Chapter 6, The Writing Process, includes a stronger emphasis on purpose, audience consideration, drafting, editing and proofreading.
  • Equipping students with effective communication skills across all media, Chapter 12, Technology in the Workplace, has been updated to include the latest information on such topics as smart phones, the Cloud, document sharing, VOIPs, webinars, enhanced security measures and more.
  • Helping students maximize their study time, new Think Again features added to end-of-chapter activities ask students to go back and review the chapter opening scenario and their original answers to the questions. Students are prompted to reflect on chapter concepts, evaluate their responses and note what changes they would make after considering what they've learned.

Features

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  • Turning students into confident communicators, BUSINESS COMMUNICATION, 3rd edition, equips readers with the skills and knowledge to sharpen their writing, listening, speaking, computing and research skills.
  • Drawing examples from current events and recent headlines, ethics and cross-cultural issues are integrated throughout to help students develop decision-making and critical-thinking skills that will serve them well in today's business environment.
  • A wealth of hands-on grammar and mechanics activities include grammar, punctuation, number usage and spelling exercises to ensure students have the skills they need for effective workplace communication.
  • Helping students get the most from the text through additional review and reinforcement, end-of-chapter material includes a Chapter Summary, new Think Again feature, Vocabulary Terms, Critical-Thinking Questions, Chapter Applications, Editing Activities, Case Studies and Career Case Studies.
  • Adobe® eBook provides the same content-rich fonts and visuals as the printed text.

Table of Contents

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1. Communication in Your Life.
2. Diversity and Ethics.
3. Nonverbal Communication and Teamwork.
4. Grammar and Sentence Review.
5. Mechanics of Writing.
6. The Writing Process.
7. Writing Memos, Email and Letters.
8. Writing to Clients and Customers.
9. Reports.
10. Graphics and Visual Aids.
11. Technical Communication.
12. Technology in the Workplace.
13. Presentations and Meetings.
14. Communicating with Customers.
15. Employment.
Appendix A: Proofreader's Marks and Document Styles.
Appendix B: Checkpoint Answers.
Glossary.
Index.

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Textbook Only Options

Traditional eBook and Print Options

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  • ISBN-10: 1337679461
  • ISBN-13: 9781337679466
  • RETAIL £0.00

  • ISBN-10: 133740392X
  • ISBN-13: 9781337403924
  • RETAIL £31.99

  • ISBN-10: 0357699521
  • ISBN-13: 9780357699522
  • RETAIL £51.50

  • ISBN-10: 1337403903
  • ISBN-13: 9781337403900
  • RETAIL £79.99
Instructor Next Steps
Students: Buy now

Supplements

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Cengage provides a range of supplements that are updated in coordination with the main title selection. For more information about these supplements, contact your Learning Consultant.

FOR INSTRUCTORS

Study Guide for Means' Business Communication, 3rd

ISBN: 9781337403924
This guide includes a variety of study aids to help you master the course material, whatever your learning style. You'll find vocabulary quizzing, critical-thinking questions and situational activities to complete, correlated to the learning objectives.

FOR STUDENTS

Study Guide for Means' Business Communication, 3rd

ISBN: 9781337403924
This guide includes a variety of study aids to help you master the course material, whatever your learning style. You'll find vocabulary quizzing, critical-thinking questions and situational activities to complete, correlated to the learning objectives.